What to Wear on the Beach in Saint Tropez

With snow forecast across much of Europe, thinking about what swimwear you will be slipping into on your next holiday in Saint Tropez probably couldn’t be further from your mind.


You’re quite possibly thinking more along the lines of thick ski jackets, woolly gloves and thermal underwear, rather than what bikini will look good this summer.

What to Wear on the Beach in Saint Tropez 1

But we believe you can never be too prepared to hit the beach in style, so we’ve done some research and come up with a list of swimwear labels that you can expect to see this year in Saint Tropez:


One of the most popular swimwear labels for women in Saint Tropez is the local brand Pain de Sucre, founded in the town in 1983. The label prides itself on its sophisticated and creative swimwear and lingerie collections which are both exclusive and stylish. The brand now has more than a dozen boutiques scattered across France and in the Caribbean, London and Casablanca. www.paindesucre.com


Not far from the Pain du Sucre boutique on the very same road in central Saint Tropez is another hugely successful Saint Tropezienne brand founded in the quintessential French town in the 1980s. The first Kiwi Saint Tropez swimwear was sold in the ultra-exclusive Club 55 on Pampelonne Beach, with three more outlets soon appearing in the town itself. Now with multiple boutiques across the French Riviera including Monaco and Cannes the label does a wonderful collection for women, men and children. www.kiwi.fr


  • Vilebrequin, 24 Rue Gambetta, Saint-Tropez, Tel: + 04 94 97 62 04

Originally designed for men, this brand is almost as famous as the resort in which it was initially founded, some 45 years ago.  Vilebrequin was the brain child of a young racing car fan, Fred Prysquel, who allegedly sketched his first designs for swim shorts on a corner of the table cloth in a Saint Tropez café one summer’s day. He decided the shorts should be made out of spinnaker sail material, in vibrant colours, a model which gained instant success. Now, there are shops around the world and the Vilebrequin range of swimwear for men, women and children is as popular today as it was 40 odd years ago. fr.vilebrequin.com

Hermes comes to St Tropez House

St Tropez Hermes boutique

Saint Tropez is synonymous with sophistication and style, so it makes perfect sense that the charming resort in the South of France is home to a number of leading fashion brands.
Within its beautiful paved streets are dozens of luxury boutiques selling designer labels and one off pieces, making the former French fishing town a must-visit destination for travelling fashionistas.

[Read more…]

Chanel Pops up Again in Saint Tropez


Attribution: CC.2.0, relux.

Fashionistas won’t be disappointed when they visit Saint Tropez this summer. Chanel is back in town; but this time, with a difference. [Read more…]

The Chanel House in St Tropez


St Tropez has forever held a close affinity with fashion. Ever since Brigitte Bardot first made the small French Riviera town into an overnight celebrity icon with her 1956 film And God created Woman, St Tropez has come to represent the Côte d’Azur’s world renowned ‘chic’ culture. [Read more…]

The Best Boutique Jewelry Brands in St Tropez

Saint Tropez is synonymous with high fashion, luxury and glamour. In fact, it is so well-known for fashion, iconic labels such as Chanel, Dior and Louis Vuitton all have a notable presence in the picturesque centre ville.

Many of our clients planning a holiday in one of our St Tropez House villas this year might not realize, however, that there are also a large number of bespoke jewelry boutiques amongst the exclusive clothes shops, art galleries and restaurants.

Bespoke Jewelry - Shopping in St Tropez

Bespoke Jewelry – Shopping in St Tropez

Below is our top pick of jewelry shops in the heart of St Tropez, some just a short wander from our more central luxury properties to rent in town.

Julian Joailliers – Family-Run Jewelry Store

This highly reputable jewelry shop was founded in Avignon in 1820. Fast forward 150 years and the Louis Julian family opened a store in Saint Tropez on the Passage du Port and more recently on Plage Tahiti for clients holidaying near Plage Pampelonne in the height of the summer.  The jewelry shop, now run by the sixth generation of the Julian family, has an impressive range of prestigious brands such as Rolex, Audemars Piguet and Chopard, to name but a few.


Schaming Joaillier – St Tropez Jewelry

This jewelry boutique is also now an institution in Saint Tropez, having opened in the heart of Saint Tropez in 1980. The shop has a large number of collections of boutique jewelry and watches, from classic to ultra-modern to suit all ages and styles. Just off the Places des Lices in boulevard Vasserot, Schaming Joaillier is open all year round.


Fred – French Jewelry Inspired by The Côte d’Azur

Fred Samuel was a legendary French jeweler who started in the business as a young designer in 1936. Inspired by the French Riviera’s light and scenery, Fred’s signature work is highly bespoke and can be seen in the label’s impressive two story shop in the centre of Saint Tropez. Here visitors to Saint Tropez will find many of Fred’s famous collections such as Force 10, Baie des Anges and Pain de Sucre.


Titamàlà – Handmade in Their Jewelry Workshop

Finally, if you are staying in Saint Tropez this summer, try not to miss out on a trip to Titamala, a boutique and a workshop at the very heart of Saint Tropez, in rue Portail Neuf. Here you will find Titamala herself creating her unique pieces of jewelry in front of your very eyes. Even if you walk out empty handed, watching her work her magic is quite an experience and wholly recommended during a visit to Saint Tropez.


Discover more of what St Tropez has to offer on our blog, or explore our luxury villas to rent in the region.

Designers Inspired by Saint Tropez

Karl Lagerfeld

Saint Tropez is a Mecca for fashionistas who flock to the South of France resort every year to soak up the sunshine, the atmosphere and the artistic inspiration.

One perfect example of this is the latest collection by French designer Sophie Mechaly for her own brand Paul & Joe, which will next year celebrate its 20th anniversary.

The talented designer and founder of Paul & Joe has revealed that her 2015 collection was largely inspired by family holidays in Saint Tropez, home to our portfolio of luxury villas.

Parisian born Sophie regularly came to the South of France for summer holidays with her fashion designer parents Yvan and Nicole Haggiag, the creative behind the ‘Garage’ shirt business.

It is memories of her time holidays in Saint Tropez – and in particular her mother’s free-spirited 70s style – that led her to create her latest Spring collection for Paul & Joe, a label she set up and named after her two sons Paul and Joe. The brand quickly gained fans and is now known as being a ‘luxury yet whimsical” French label which manages to be effortlessly chic and glamourous.

Another fashion designer to have been inspired by Saint Tropez is Karl Lagerfeld, who last year launched his Saint Tropez Capsule Collection, notable for its nautical theme which radiated summer.

The collection, which included espadrilles, oversized sunglasses, limited edition beach towels, maxi dresses and tote bags, was dominated by blue marine stars and stripes which became a summer must have.

Lagerfeld said of the town he loves so clearly: “I spent many years of my life here,” he said. “I know Saint-Tropez like I know Paris. The collection is very casual, very down-to-earth.”



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Best 67th Cannes Film Festival Dresses

67th Cannes Film Festival

Cannes Film Festival is sadly over for another year, but before we pass on to the next social whirl that is summer on the Cote d’Azur, let us reflect a moment on the biggest event in the movie calendar.
OK, there were some great movies shown, and yes, some new talent was no doubt undiscovered, but what we really want to know was who looked good and who would have won if the Palme d’Or was presented to the best dressed stars.
If the team at St Tropez House were sitting on the jury for the best dressed actresses at Cannes Film Festival this year, our votes would have gone to:

Blake Lively

The American actress looked a million dollars when she appeared on the red carpet in Cannes in a majestic black and white Gucci Premiere dress. She then trumped again in a stunning white showstopper by Chanel Couture.

Chloe Moretz

Natural beauty Chloe Moretz celebrated her coming of age at Cannes in a stunning Chanel ensemble which she wore with confidence and grace at the premiere of her new film Clouds of Sils Maria in which she stars alongside Kristen Stewart and Juliette Binoche.

Suki Waterhouse

It was a great Cannes Film Festival for British born actress Suki Waterhouse, who shone throughout the fortnight in dresses by well-known designers like Christian Dior as well as relatively unknown brands such as Peter Pilotto.

Rosie Huntington Whiteley

Another British star to steal the show was actress and model Rosie Huntington Whiteley, who wowed the crowds lining the red carpet in sensations by Emilio Pucci, Gucci Premiere and Cushnie et Ochs.

Sofia Coppola

Although at Cannes this year to work – the award-wining director sat on the Palme d’Or jury – Sofia Coppola looked every inch the superstar in a string of stunning dresses from Marc Jacobs to Valentino.