Fashion shops and boutiques in Saint Tropez.

Best of Pain de Sucre Swimwear Lookbook 2014

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If you have decided to refresh your swimwear collection while staying in St Tropez, have a look on the selected models from luxury Pain de Sucre swimwear look book 2014.

The Pain de Sucre line was established almost 30 years ago with a workshop in the south of France.
 During the last quarter of a century, Pain de Sucre’s two head designers sought to make their line the final word in smart French designer swimwear. In addition to being one of the predecessors of bikini-jewelry, second-skin materials and ultra-light quick-drying fibers, Pain de Sucre also redefined beach-wear with a wide range of coordinated apparel accessories.

Pain de Sucre boutique in St Tropez:
94 Rue Général Allard
Saint-Tropez, France
Tel : +33 4 94 97 32 31

Best 67th Cannes Film Festival Dresses

67th Cannes Film Festival

Cannes Film Festival is sadly over for another year, but before we pass on to the next social whirl that is summer on the Cote d’Azur, let us reflect a moment on the biggest event in the movie calendar.
OK, there were some great movies shown, and yes, some new talent was no doubt undiscovered, but what we really want to know was who looked good and who would have won if the Palme d’Or was presented to the best dressed stars.
If the team at St Tropez House were sitting on the jury for the best dressed actresses at Cannes Film Festival this year, our votes would have gone to:

Blake Lively

The American actress looked a million dollars when she appeared on the red carpet in Cannes in a majestic black and white Gucci Premiere dress. She then trumped again in a stunning white showstopper by Chanel Couture.

Chloe Moretz

Natural beauty Chloe Moretz celebrated her coming of age at Cannes in a stunning Chanel ensemble which she wore with confidence and grace at the premiere of her new film Clouds of Sils Maria in which she stars alongside Kristen Stewart and Juliette Binoche.

Suki Waterhouse

It was a great Cannes Film Festival for British born actress Suki Waterhouse, who shone throughout the fortnight in dresses by well-known designers like Christian Dior as well as relatively unknown brands such as Peter Pilotto.

Rosie Huntington Whiteley

Another British star to steal the show was actress and model Rosie Huntington Whiteley, who wowed the crowds lining the red carpet in sensations by Emilio Pucci, Gucci Premiere and Cushnie et Ochs.

Sofia Coppola

Although at Cannes this year to work – the award-wining director sat on the Palme d’Or jury – Sofia Coppola looked every inch the superstar in a string of stunning dresses from Marc Jacobs to Valentino.

Top10 Best shots of Victoria’s Secret Swim Catalogue 2014

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Once again St Tropez proves its luxury image by hosting the photo shoot for the glamorous Victoria’s Secret Swim Catalogue 2014. Here are the best shots from the catalogue.

Also check our portfolio of luxury villas close to the beaches of St Tropez.

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Shopping for Swimwear in St Tropez

Top 5 Topless beaches in the World

Top 10 Villas in St Tropez for Your Dream Summer 2014



Shopping for Swimwear in Saint Tropez


With the weather warming up by the day, it is perhaps time to hunt out your swim wear ready for hitting the pool. Many of our luxury villa rentals boast their own private swimming pools or even have access to the sea, so unless you like going au naturel, a costume is a must.

However, if on the off chance you arrive at your luxury villa in Saint Tropez without one, do not fret. Saint Tropez has a number of excellent boutiques where you can find the latest swimwear fashion, our three favourites of which are listed below:

1. Kiwi Boutiques

This brand of beachwear was founded in Saint Tropez in 1985 and has been doing very well ever since. With multiple boutiques across the French Riviera including in Monaco, Cannes and now four outlets in Saint Tropez, the label does a wonderful collection for women, men and children.

Kiwi Shop
34 Rue Général Allard
Saint-Tropez, France
Tel : +33 4 94 97 42 26

2. Pain de Sucre

Another hugely popular brand for women is Pain de Sucre, which has a boutique near some of our more central Saint Tropez luxury villa rentals, The label was founded in 1983 and has gone from strength to strength, with more than a dozen boutiques scattered across France and in the Caribbean, London and Casablanca.

Pain de Sucre
94 Rue Général Allard
Saint-Tropez, France
Tel : +33 4 94 97 32 31

3. Nicole Olivier

French design label Nicole Olivier has been producing some of the best loved swimwear for the last 40 years. The label was started by Nicole Leveque in 1965, and the brand came to Saint Tropez 13 years ago.
17 Rue Général Allard
Saint-Tropez, France
Tel : +33 4 94 97 47 26

The Saint Tropez Sandal: K.Jacques

K.Jacques St Tropez

If you renting a luxury villa in Saint Tropez this summer and glance down to look at the ladies’ feet amongst you, you might well notice that a certain leather sandal appears to be in vogue.

And that same sandal – the Tropezienne – has been in fashion for many years now since it was created in the 1930s in a small workshop in a back street of Saint Tropez.

Not to be confused with the delicious cream-filled pastry of the same name, the Tropezienne sandal was first designed by Armenian refuges Mr and Mrs Jacques Kéklikian in 1933 in a shop in rue Allard, close to some of our more central villas to rent in Saint Tropez.

Also known as K. Jacques, the first leather shoes were made to measure for each and every customer including Brigitte Bardot, who came to Saint Tropez as a young starlet and fell in love with the picturesque port and all that it encompassed.

In the 80-odd years since the company was founded, the K Jacques brand has gone from strength to strength, with three sales outlets in Saint Tropez itself as well as a showroom shop in the Marais quartier of Paris.

K.Jacques collection

K. Jacques has also collaborated with some of the most prestigious designers in the world such as Isabel Marant, Karl Lagerfeld, Balenciaga, Givenchy, and Missoni, which has helped to establish its reputation as a luxury brand.

Still very much a family firm, however, the company now employs more than 25 people and exports to all corners of the globe, including America, Japan and Africa.

Although some of the styles of K Jacques have not changed since the pre-war days, there are now many more designs and colours involved in making these hand-made sandals.

Celebrity fans of the Tropezienne, which are the perfect footwear to slip on in the heat of the summer in Saint Tropez, are numerous and include models Miranda Kerr and Kate Moss, as well as actress Hilary Duff.

British Model Alexa Chung Wows in Saint Tropez

Alexa Chung in St Tropez

Saint Tropez has been the favoured destination for the beautiful set since 1954 when Brigitte Bardot was filmed lying seductively on the golden sands of Pampleonne for the movie that put her – and the former fishing village – on the map.

Bardot, who incidentally still lives in Saint Tropez not far from many of the luxury villas we rent near the water’s edge, came to what was previously nothing more than a small seaside resort to film And God Created Woman.

She ignited a huge interest in the town, which continues to be hugely popular with actresses, models and royalty who come each summer to soak up the unique St Tropezienne atmosphere in luxury rental villas.

Bardot’s film is not the only movie to have been partially shot in Saint Tropez. There are a number of other famous films which used the quintessentially French port as the back drop, such as Bonjour Tristesse and Chitty Chitty Bang Bang, as well as an increasing number of commercial adverts.

One such advert to have recently been shot in the picturesque streets of Saint Tropez near our more central Saint Tropez House villas to rent is Longchamp’s Spring 2014 campaign starring Alexa Chung.

The British beauty fronted the campaign of French leather goods brand Longchamp to mark the 20th anniversary of the its’ best-selling Le Pliage bag.

The shoot, which was captured by renowned photographer Max Vadukul and styled by Alexis Roche, show Ms Chung in a series of poses shot in and around Saint Tropez.

The full print campaign will be unveiled in February, with a short accompanying film by Jean-François Julien to make its debut during New York Fashion Week 2014, which takes place from February 6th to 13th next year.

Pop-up Boutiques Spring up in Saint Tropez

Rent villa in St Tropez

Over recent years the phenomenon of pop-up shops has been gaining remarkable momentum all over the world.

The term was coined in the early 2000s when savvy retailers opened up stores for a temporary period of time in surprise locations – and then disappeared. The idea behind them was to test a product to see if there was a demand in the market, and also to cash in on people looking to spend.

Pop-ups are now proving to be so successful that these kind of temporary stores are appearing on many high streets in towns and cities across the western world.

And Saint Tropez – home to our portfolio of luxury St Tropez House villas – is not immune to this new shopping phenomenon.

It has recently been revealed that a number of pop-up stores have been set up in the center of town, a stone’s throw from our selection of villas in Saint Tropez in a gated community.

Rent villa in St Tropez

Please find details for the exclusive pop-up boutiques below:

  • Alix Petit’s sexy yet edgy label Heimstone has been invited to open a pop-up store in La Maison Blanc Bleu, a two minute wander from the Places des Lices and not far from some of our most exclusive villas in Saint Tropez in a gated community. The exclusive boutique will be in situ until the end of September.
  • Church shoes and Sept-Cinq accessories will also be sharing the same venue until the end of the summer season in Saint Tropez.
  • A pop-up Chanel boutique has been set up in the heart of the Hotel La Mistralée, on avenue du General Leclerc. This store will be open until the first weekend in October.
  • Lebanese designer Maison Rabih Kayrouz has opened up a pop-up store in rue Gambetta, not far from the picturesque Places des Lices and within a short amble from a number of our most central St Tropez House villas.
  • Exclusive Brazilian beach wear store Ipanema, famous for its range of colorful flip flops, has opened a pop-up store in Boutique Kansoa, near the port. The shop will be open until the end of September.

A Guide to the Designer Shops in St Tropez

St Tropez is famous the world over for its long white beaches and crystal clear sea, but the charming Provencal town is so much more than just a seaside resort.

Longchamp luxury shops St Tropez

Longchamp boutique at 19 Rue Général Allard in St Tropez

It is also one of the best places in the South of France – or even Europe – to head to for a spot of serious retail therapy with a huge number of luxury fashion shops crammed into the relatively small town centre.

And so that our clients renting a villa in St Tropez know just where to go for a shopping spree, we have listed our favourite designer stores below:

  • For timeless men and women’s clothing, head to Hermès, place Georges Grammont, next to the Musée de l’Annonciade.
Hermes Boutique in St Tropez

Hermès boutique at Place Georges Grammont in St Tropez

  • Dior has recently opened a magnificent Dior House in place de la Garonne.
  • For those who favour designer Giorgio Armani, you are in luck. The boutique can be found at 44 rue Francois Sibilli.
  • For lovers of luxury staying in St Tropez check out Louis Vuitton, 48 rue Francois Sibilli.
Louis Vuitton boutique in St Tropez

Louis Vuitton boutique at 48 rue Francois Sibilli in St Tropez

  • French designer boutique Faconnable is at 6 rue Francois Sibilli.
  • Diane von Furstenberg, otherwise known as DVF, is located at 15 rue Gambetta.
  • If you arrived at one of our houses in St Tropez without your swimming trunks head to Vilebrequin, 24 rue Gambetta.
  • For gorgeous designer children’s clothes take your minis to Tartine et Chocolat, 3 rue Gambetta.
  • Luxury jeweller Swarovski has a boutique in Place des Lices.
  • Jewellery lovers should also hunt out Senso, at 18 rue Gambetta, for some stylish avant-garde costume jewellery.
  • Fashionistas will love the pop-up Lanvin boutique at 11 avenue Foch.
Lanvin boutique St Tropez

Lanvin boutique at 11 avenue Foch in St Tropez


Famous summer SALE weekend in St Tropez: La Braderie

Lacoste shop St Tropez

26-29 October 2012: Every year during the last weekend of October all the shops in Saint-Tropez open their doors to clients looking for a real deal.

braderie st tropez october 2012

All fashion shops including the biggest luxury names: Yves Saint Laurent, Dior, Dolce & Gabbana – spill out into the streets, selling off this summer’s collection at bargain prices at the Braderie de Saint Tropez.

Dior House in St Tropez in 18th century Jardins de L’Ambassade

Dior Boutique and Dior Restaurant in St Tropez

This summer Dior opened in Saint Tropez women’s and men’s boutiques in the stunning Jardins de L’Ambassade. The place is not only a clothing & accessories boutique but also a restaurant run by an award-winning chef Yannick Alleno.

Peter Marino is responsible for the interior design which is inspired by Dior boutique in Paris.

Address: Dior in Saint Tropez, 13, Rue François Sibilli and and Dior Homme in 54, Rue François Sibilli, St Tropez