Who is Who in Saint Tropez: Indie Group

Who is Who in Saint Tropez: Indie Group

Photo Source – Indie Group

In 2021 three young Tropéziens entrepreneurs with a vision launched Indie Group in Saint Tropez; a dynamic group which pushes the boundaries of what it means to ‘dine out’. This recognisably hip brand has seen unprecedented growth since its inception and continues to wow the global hospitality industry. Having grown up in the glamorous village of Saint Tropez, 3 childhood friends (Vincent Luftman, Raphaël Blanc and Tobias Chaix) knew first hand all that Saint Tropez had to offer and what they could add to its already glowing reputation. In an effort to bring about a new modern era of Saint Tropez, these friends decided to launch their very own beach club, Indie Beach on Pampelonne in 2021 as their flagship location! Experiencing almost instant success, they then continued to grow exponentially and breathe new life into the Saint Tropez summer scene.

Top restaurants & Pampelonne beach clubs: Saint Tropez to Megève

Fast forward one year and Indie Group boasts 6 successful restaurants & beach clubs in France. Their group includes: Indie Beach and Playamigos on the sands of Pampelonne, Pablo, La Sauvageonne and Le Café de L’Ormeau in Saint Tropez, and their winter establishment Indie Mountain in the exclusive village of Megève. From the nomadic beach club vibe of Pampelonne beach to après-ski fun in a cosy chalet atmosphere, Indie Group establishments are on the ‘must be seen at’ list of HNWIs all year round.
An abbreviation for ‘independent’, Indie Group has fashioned an instantly recognizable brand in a very short period. It has even broadened its reach into the music industry; hosting a yearly music festival called Indie Fest in the citadelle of Saint Tropez which welcomes the world’s best contemporary music artists. They also boast their very own music label called Indie House Records!

Indie Fest, Saint Tropez

Indie Group has revolutionised traditional expectations of what hospitality groups are meant to be and accomplish. Their holistic approach of sporting not only restaurants and beach clubs but also creating a whole lifestyle brand with its own clothing line and music is something which has never before been done.

Indie Group Saint Tropez & Mini Moke

In 2022 Indie Group stepped once again ahead of its competitors by signing with EV Technology Group/MOKE France SAS for a subscription service to electric Mini Mokes. MOKE France CEO Willy Gruyelle explains how “For us, they (Indie Group) are the right mobility partner for driving a MOKE this summer: with a fresh perspective on the Riviera lifestyle, in line with the local heritage but always pushing the boundaries. We hope to drive with them in each and every new location they open!”

Indie Group MOKE France

This young group is destined to continue upon its road to success and increase its momentum into other locations around the globe, exporting the modern Saint Tropez lifestyle.

Indie Beach, Pampelonne Beach


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A waterfront oasis located on Pampelonne beach, Ramatuelle. Indie Beach welcomes guests into a relaxed atmosphere of golden sunshine, warm sand and Mediterranean delights. The nomadic spirit and hippie chic decor of this beach club make it a top choice for those looking for a laid back experience. Enjoy a selection of high quality seafood from their raw bar or try one of their signature cocktails while sunbathing.

Playamigos, Pampelonne Beach


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An elegant beach club overlooking the glistening waters of Pampelonne. The colourful, Greek-inspired menu of Playamigos includes such traditional dishes as shawarma, octopus plancha and greek yoghurt desserts. The intimate setting and chilled vibe of this Pampelonne beach club attract VIP guests every Saint Tropez summer.

Pablo, Place des Lices

The tequila is always flowing and the records are always playing at this Mexican-inspired restaurant and lounge bar in the heart of Saint Tropez village. Pablo delights its guests with its warm South-American atmosphere and delectable dishes such as Wagyu beef tacos and grilled eggplant with black garlic. An authentic taste of Mexico awaits you in the iconic Places des Lices.

La Sauvageonne, Ramatuelle

This unique, Swiss Family Robinson inspired restaurant welcomes guests into its driftwood cabana to dine and dance the evening away. Located on the edge of the beach and surrounded by a beautiful bamboo forest, La Sauvageonne promises a memorable experience. Their menu includes such delicacies as truffle pizza and organic Madagascar prawns!

Le Café de L’Ormeau, Ramatuelle

A romantic French brasserie located in the epicenter of Ramatuelle, Le Café de L’Ormeau charms épicuriens with its French cuisine inspired by the bold flavours of Provence. The elegant yet traditional surroundings of this establishment make one feel as if they have stepped back in time. Celebrated classics such as frog legs, salade Nicoise and beef tartar feature on the menu, allowing guests to revel in authentic French flavours.

Indie Mountain, Megève

Tucked within the exclusive mountains of Megève is the renowned chalet restaurant Indie Mountain. Chef Diego Alary creates an inspired menu of comforting cuisine for those coming in from the cold and impresses with such dishes as morel mushroom soup in puff pastry and caviar potatoes. The intimate and lush decor make guests feel instantly at home in this après-ski haven.

Contact St Tropez House to find the perfect luxury villa for rent in Pampelonne. Be within walking distance to the Indie party in Saint Tropez!  

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