St Tropez House has a mission each year to discover and experience the newest and most exclusive places that define the Saint Tropez summer. From beach clubs and fine-dining experiences to boutique openings whispered about among our villa guests, we stay one step ahead — constantly gathering feedback, listening to our clients’ experiences, and personally visiting each new venue to ensure our recommendations remain the gold standard for our guests each summer season.
Every season brings an exciting new address — one that becomes the talk of Pampelonne and beyond. In summer 2025, that spotlight belonged to COYA Beach Ramatuelle — a bold, Latin-inspired beach club that electrified the shoreline with its energy, chic design, and global following. Long before its June 2025 opening, it was already the most anticipated launch of the Riviera season — and it lived up to every expectation!
What is COYA Beach Ramatuelle, and what is its concept?
COYA Beach Ramatuelle arrived on Pampelonne’s shoreline as the most talked about opening of summer 2025. When doors opened in late June, that anticipation proved justified: COYA instantly became the most talked-about beach club of the Pampelonne season, attracting a cosmopolitan clientele from places such as London, Monaco, and Dubai who came for its rhythm, cuisine, and design.
Created as a seasonal pop-up beach club, COYA Beach fuses Latin American influence — particularly Peruvian flavours and flair — with Riviera elegance. Its concept of “barefoot luxury” encourages long, sunlit lunches that flow into cocktail hours playing COYA MUSIC’s unique beats. Guests dine under driftwood canopies and terracotta parasols while tasting ceviches bright with citrus, charcoal-grilled fish, and sharing plates inspired by the brand’s global kitchens. The result is an atmosphere described as “where Latin soul meets Riviera sun” — and it soon became the newest place to be in Pampelonne.
When did COYA Beach open on Pampelonne Beach — and why was this location chosen?
COYA Beach Ramatuelle officially opened its doors on 26 June 2025, marking the brand’s highly anticipated debut on the sands of Pampelonne Beach, one of the world’s most celebrated coastal destinations. The opening represents the next chapter in COYA’s international expansion — following launches in London, Monte Carlo, and Mykonos.
The choice of Pampelonne was both strategic and symbolic. Long regarded as the spiritual home of Mediterranean leisure — thanks to timeless figures such as Brigitte Bardot — Ramatuelle offers the perfect synthesis of natural beauty, sophistication, and cultural legacy that defines COYA’s brand. This new location was designed as a summer sanctuary: an open-air dining and lounge concept for a community of travellers who seek not just a venue but a state of mind.
What is the COYA brand, and where else in the world can you find it?
Founded in London in 2012 by Arjun Waney OBE — the visionary behind Zuma, Roka, La Petite Maison, and The Arts Club — COYA has evolved into one of the world’s most impressive hospitality brands. This brand blends Peruvian cuisine, immersive art, and live music within spaces that are created to feel both international and intimate. Each location celebrates Latin culture with vibrant design, top service, and the brand’s in-house COYA MUSIC label, which is its own signature global soundtrack.
Part of the COYA Group, headquartered in London, the brand currently operates more than ten destinations across London, Paris, Monte Carlo, Dubai, Abu Dhabi, Doha, Mykonos, Riyadh, and now Ramatuelle, with new openings planned in Miami and Bangkok.
What kind of food, drink and bar experience can guests expect at COYA Beach in Pampelonne, Ramatuelle?
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At COYA Beach, lunch is transformed into a celebration of Latin flair. The kitchen offers a menu that blends Peruvian and Latin American flavours with Mediterranean ingredients — think ceviches, tiraditos, anticuchos, and grilled seabass. Fresh ingredients, local seafood, and shared plates drive this special atmosphere where dishes arrive to share and linger.
Central to this culinary experience is the Pisco Bar, where mixologists craft signature cocktails designed for sipping under the Tropezienne sun. Enjoy such specialties as the Pisco Royal, the MaraCOYA Spritz, the tangy Margarita Amarilla, and bottled Agua de Leche, all built around house-infused piscos and Peruvian liqueurs.
From midday into dusk, the bar pulses with the energy of COYA’s signature sounds, and the atmosphere remains relaxed yet elevated. COYA delivers not just a meal, but a seaside escape for the senses.
What is the overall vibe and design of Coya Beach Ramatuelle?
COYA Beach embodies a spirit of barefoot luxury — an atmosphere that is at once relaxed, sensual, and curated. Guests are encouraged to go barefoot, linger under sun-soaked parasols, and transition from a long lunch to sunset aperitifs as COYA MUSIC, sets the rhythm with Latin beats, deep house, and Afro-inspired sounds tailored to each moment of the day.
The design, conceived by the studio First Within, draws on a natural palette — terracotta palettes, sun-faded woods, woven textures, and handcrafted Peruvian ceramics — to create an environment that feels both bohemian and sophisticated.
What rates and beach amenities can guests expect at Coya Beach Ramatuelle in Pampelonne?
COYA Beach offers an à la carte menu ranging from €25 to €310, with the average lunch experience around €150 per guest. For a special treat, tasting menus are also available, showcasing signature Latin-inspired dishes and Mediterranean seafood specialities.
On the beach, guests can reserve premium lounges directly on the sand: transats from €80, first-line sunbeds from €95, and double beds from €170 to €200, depending on position. Service extends to beachside dining, signature cocktails, and attentive staff assistance throughout the day.
In keeping with Pampelonne tradition, availability is limited, and early reservations — ideally through a private concierge or the COYA reservations desk — are strongly recommended during the high season summer weeks.
Which top rental villas are within walking distance to Pampelonne Beach in Ramatuelle?
For guests who want to be just steps from the golden sands of Pampelonne and its best beach clubs, these three stunning rental villas — available for summer 2026 — offer comfort, style, and prime location. Each villa captures a special part of Saint Tropez style, from sleek, ultra-contemporary designs with amazing indoor-outdoor flow, to a glamorous tribute to the French Riviera’s vibrant sixties and seventies era. Whichever style is chosen, guests will enjoy sweeping views over the Bay of Pampelonne, top-tier amenities, and easy access to celebrated beach clubs such as Coya Beach, Club 55, and Nikki Beach.
Villa Stellar
Just a five-minute walk from Club 55 and the sands of Pampelonne, Villa Stellar offers a fusion of retro glamour and modern luxury. This ultra-stylish villa pays tribute to the spirit of the sixties and seventies, blending iconic vintage furnishings, curated modern art, and bold architectural lines. Inside, sun-filled living spaces extend onto terraces overlooking the sea. This villa also features extra amenities such as a hammam, massage room, children’s wonderland level, and a sleek new outdoor kitchen and dining area, all wrapped in an atmosphere of effortless Riviera chic.
Villa Las Brisas
The serene garden and lounge area of Las Brisas in Ramatuelle
Just 200 metres from Pampelonne and world-renowned beach clubs like COYA Beach, Las Brisas provides its guests with an atmosphere of effortless elegance. Set within 4,000 m² of manicured gardens and spanning 650 m² of living space, this luxurious rental villa features a curated collection of modern art, seven beautiful guest bedrooms, sprawling sea view living areas, and inviting terraces. The full professional staff and lavish amenities — including a fully equipped gym, a spa area with a hammam, massage room, and hairdressing station, as well as a heated infinity pool and access to a private tennis court — provide an elevated Saint Tropez experience.
Villa Vertigo
Enjoying the views of Villa Vertigo in Pampelonne
Located in the heart of Pampelonne and just moments from the legendary beach clubs of Pampelonne, Villa Vertigo is a striking 650 m² contemporary villa that offers cutting-edge design with panoramic sea views. Set on nearly 4,000 m² of manicured grounds, this exceptional villa features sleek floor-to-ceiling glass walls and uninterrupted views of the Mediterranean. With six elegant guest suites, lavish interiors, spa area with hammam, private cinema and an ideal flow of indoor and outdoor spaces, Villa Vertigo is the ultimate choice for luxury holiday living in Pampelonne.
Looking Ahead to Summer 2026 with COYA Beach
With COYA Beach Ramatuelle, Pampelonne has entered a new era of barefoot sophistication. For those planning their next escape, St Tropez House offers a curated collection of exceptional rental villas within walking distance of Pampelonne’s most sought-after beach clubs, including COYA, Club 55, and many more!
To explore the full St Tropez House villa portfolio and find the perfect villa for your 2026 summer getaway, contact [email protected] or connect with us on Instagram at @sttropezhouse. The countdown to an unforgettable Saint Tropez summer 2026 starts now.
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