Coco Chanel & Saint Tropez

chanel house of chanel st tropez

What makes Saint Tropez a premier fashion destination?

Saint Tropez’s ascent as a premier fashion destination is rooted in its historical transformation from a simple fishing village to a top resort favoured by artists, celebrities, and fashion icons. In the 1950s and 1960s, it became a playground for the international elite, drawing figures like Brigitte Bardot and Coco Chanel, whose presence and style choices set trends worldwide. Chanel, in particular, revolutionised beachwear in St Tropez. The town’s picturesque streets, lined with high-end boutiques and designer stores, reflect this rich fashion heritage. Its annual events, such as Les Voiles de Saint Tropez, continue to attract a fashionable crowd, maintaining its status as a hub of style on the French Riviera.

So entrenched is this small French town in the world of high-fashion that it has even become home to a selection of exclusive fashion cafés and restaurants run by top luxury fashion brands as Dior and Louis Vuitton.

Did Coco Chanel ever visit Saint Tropez?

Yes, Coco Chanel was known to visit Saint Tropez, which was a popular destination for many fashion icons and celebrities of her time.
Saint Tropez began to gain its reputation as a glamorous getaway in the 1920s and 1930s, attracting first and foremost artists and writers, and later, celebrities and socialites. Given Chanel’s status as a fashion icon and her affinity for the French Riviera (evidenced by her purchase of a villa in Roquebrune-Cap-Martin in the 1920s), it’s likely that her visits to Saint Tropez would have occurred during this period of the town’s rising popularity.

How did Coco Chanel influence the fashion scene in Saint Tropez?

Pampelonne luxury villa rental Las Brisas Sunset at villa Las Brisas in Pampelonne, Ramatuelle

Coco Chanel significantly influenced Saint Tropez’s fashion scene with her revolutionary designs that embraced comfort and elegance, her signature style resonated perfectly with the luxurious yet relaxed atmosphere of Saint Tropez.

Are there any famous Coco Chanel boutiques or landmarks in Saint Tropez?

Yes, Saint Tropez boasts the beautiful Pop-Up House of Chanel In St Tropez which is fittingly located in the baroque mansion and now hotel La Mistralée, only a short distance from the Old Port of Saint Tropez. This stunning Chanel shopping experience is located in Place Croix de Fer, 83990 Saint Tropez.

Did Coco Chanel introduce any specific styles or trends in Saint Tropez?


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In addition to popularising a new casual chic style for women, Coco Chanel played a significant role in transforming women’s swimwear during the early 20th century, introducing designs that were both functional and stylish. Her approach to fashion, which emphasised simplicity and elegance, was particularly influential in Saint Tropez, where she helped to establish a new standard for seaside fashion, moving away from the restrictive garments of the past. This shift not only set a new standard for the fashionable crowd of Saint Tropez but also had a lasting impact on women’s beachwear globally.

Has fashion brand Chanel ever held a fashion show in Saint Tropez?

Yes, the house of Chanel hosted a stunning fashion show at the Saint Tropez port in 2010, set against the picturesque backdrop of Café Senequier, a beloved spot of Karl Lagerfeld. This harbour-front fashion show, showcasing their Cruise collection 2010, re-imagined 1960s trends, giving them a modern flair. The event turned Saint Tropez into a gathering of celebrities and fashion icons eager to witness and partake in this landmark fashion event. This show not only highlighted Chanel’s enduring influence in the fashion world but also reaffirmed Saint Tropez’s status as an international fashion hot spot.

How has Coco Chanel’s legacy continued to influence modern fashion in Saint Tropez?

Coco Chanel’s enduring impact on contemporary fashion is very evident in Saint Tropez, where numerous designers and boutiques are still inspired by her pioneering designs and her focus on combining wear-ability with chic style. The most fashionable beach clubs of Pampelonne continue to evoke the effortless elegant style that Chanel was instrumental in cultivating. Her legacy continues to shape the fashion narrative of Saint Tropez.

Are there luxury villas for rent near St Tropez centre and its boutiques?

Yes, there are a number of luxurious villas for rent in St Tropez which are close to Saint Tropez town and its high-fashion boutiques.

Saint Tropez House has curated a special collection of designer villas for rent below for fashion-forward guests to choose from for their next summer holiday in Saint Tropez.

Villa Las Brisas in Pampelonne, Ramatuelle

Las Brisas fashionable rental villa saint tropez pampelonne

Las Brisas is a breathtaking contemporary villa location of 4,000m2 of manicured land overlooking the sands of Pampelonne beach. This fully-staffed, ultra-luxurious villa is filled with a carefully curated selection of contemporary art and features elegant interior designs. Las Brisas includes 7 bedrooms, a professional gym and a private tennis court for guests to enjoy after a day spent shopping in town.

Villa Sunset in gated domain La Belle Isnarde, Saint Tropez

villa sunset belle isnarde saint tropez

Villa Sunset is a stunning 650m² villa situated in a private domain, just a short walk away from the centre of St. Tropez and its most fashionable boutiques. This recently renovated rental property offers a range of additional amenities designed to ensure that guests feel pampered during their stay, such as a fully-equipped fitness room, jacuzzi, and a professional outdoor kitchen.

Villa Astor in Canoubiers, Saint Tropez

villa for rent astor st tropez canoubiers villa

Villa Astor is a picturesque Provencal style villa located in the prestigious area of Canoubiers in Saint Tropez. This stylish 7 bedroom villa is the ideal destination for family and friends visiting St Tropez for a stylish holiday on the French Riviera. It features a lovely garden, outdoor fitness area and a yoga pergola to recharge after a long day of shopping in St Tropez centre.

Villa Matisse in Le Capon, Saint Tropez 

villa matisse india mahdavi capon for rent

Envisioned by the acclaimed designer and architect India Mahdavi, villa Matisse is a spectacular off-market villa for rent in Saint Tropez. This 9 bedroom luxury rental villa sits on a vast garden of land overlooking the sea and features a private cinema, indoor gym, whimsical childrens play room and a private helipad.

For more information about fashionable villas for rent in Saint Tropez, contact St Tropez House via website or via their Instagram page.

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