Why is St Tropez the perfect place to visit for adventurous and active clients on their summer holiday? Saint Tropez is an ideal destination for active and adventurous individuals to explore during their summer holidays. Famous for its stunning Mediterranean landscapes, Saint Tropez and its surrounding areas offer an array of outdoor activities, from sailing...
What is Bel-Air Art Gallery? Bel-Air Fine Art is a prestigious contemporary art gallery located in the heart of St Tropez. Founded in 2006, it occupies a remarkable 350 m² space on two levels in the heart of St Tropez centre. Today, it stands as the largest contemporary art venue in Saint Tropez, offering visitors...
In Saint Tropez, a handful of extraordinary villas blur the line between private museum and holiday retreat — where works by Damien Hirst, Jeff Koons and Takashi Murakami share space with infinity pools, lavish spas and Michelin-grade kitchens. These villas — such as the Ascher family’s Villa Ama — host art collections valued in the...
In an age defined by speed and overstimulation, true luxury is beginning to lie in the art of slowing down. In Saint Tropez, this philosophy takes graceful form as slow luxury: a way of living rooted in presence, simplicity, and appreciation of the natural and simple things in life. It’s about slowing down, becoming present...
Saint Tropez is celebrated not only for its white sandy beaches, iconic history, and glamorous nightlife but also for its distinctive style, which sets fashion trends, and the shopping experiences hidden within its beach clubs. From the timeless sophistication of the legendary Byblos empire to the playful yet refined charm of Loulou Ramatuelle, these destinations...
“St Tropez taught me that you can be glamorous and free at the same time—carefree with a bit of luxury. That’s the Gypset way.” –Brigitte Bardot (Actress & Icon) “I love mixing things that don’t go together. It’s the Gypset in me.”– Nicole Richie (Fashion Designer & TV Personality) At St Tropez House, we love...
Saint Tropez has long been a beacon of style, synonymous with the boho chic style of Brigitte Bardot, whose unique look continues to influence beach fashion today. The sun-soaked shores of this luxury destination are the perfect backdrop for a wardrobe that embraces carefree elegance, bright colour palettes, and organic, sustainable materials. As we look...
Located at 6 Rue Allard in the centre of Saint Tropez, the Hermès boutique stands as a beacon of prestige and elegance in this fashion-forward French town. Just steps from Place des Lices, Hermès perfectly blends its timeless sophistication with the romantic charm of Saint Tropez each summer season. This renowned brand consistently plays a...
In Part 2 of our St Tropez House 2025 Press Trip review, we delve into the second half of Day 2 and explore the standout moments of Day 3—where not only the heart of St Tropez, but also its emerging surrounding areas took centre stage. From a sunny lunch at Nikki Beach and private villa...
What Was the 2025 St Tropez House Press Trip — and Why Was It a Must-Attend Event? Richard Serra’s majestic sculpture at Villa Ama in Ramatuelle In April 2025, St Tropez House proudly hosted an exclusive press trip, welcoming 11 leading journalists from the worlds of business, fashion, travel, and finance. Held over three unforgettable...