We reveal everything about Pampelonne’s newest restaurant, Loulou Beach St. Tropez
Immortalised by Brigitte Bardot in the 50s, glamorous Pampelonne Beach has been attracting the rich and famous for over six decades. Today, the 5km sandy stretch is synonymous with chic restaurants and exclusive clubs, but following new laws put in place to protect the area’s sand dunes, this iconic beach will look different next season. We finally know which of Pampelonne’s iconic establishments we must bid au revoir to, but one thing to get excited about is the arrival of several new incredible beach clubs in spring next year.
We wanted to find out more about these new and exciting establishments, so as part of this new blog series, St Tropez House is getting to know each of the beach clubs that Pampelonne Beach will welcome in 2019. Today, we meet Loulou Beach, St.Tropez, exploring what to expect with regards to the owners’ reputation, food, decor and opening times. Let’s dive in…
Discover Loulou Beach, St Tropez
Those familiar with Paris’ fine dining scene will have heard of Italian restaurant, Loulou. Housed in the grand Musée des Arts Décoratifs, the sleek restaurant has a coveted location at the heart of Palais du Louvre, with views stretching to the Eiffel Tower. Fittingly, its grand dining rooms resemble a private gallery… one with a seriously impressive decorative arts collection. Think gleaming marble floors, heavy velvet drapes and an elegant outdoor terrace. The lower floor’s seventies-inspired salons are crowned by a light-filled upper dining room, with an Art Deco twist. And the vibe? As friendly as you could wish for, striving to create the feeling of visiting loved ones in a grand country house.
The new sister restaurant, Loulou Beach, St.Tropez, is a collaboration between Jean-Philippe Cartier, the head of the H8 Collection Hotels, and Laurent de Gourcuff and Gérard Malafosse, the duo with whom he already manages the Saint Tropez’s Hotel Ermitage, and Loulou in Paris.
What will Loulou Beach, St.Tropez look like?
If Loulou’s Parisian décor is anything to go by, Loulou Beach St. Tropez will certainly look the part, but don’t expect the usual driftwood exteriors when Pampelonne Beach’s bars and clubs open next season.
The new regulations mean that all of the 23 establishments will be housed within collapsible flat-pack structures, which can be easily taken down if required. However, if you are picturing bland cabins, think again. Loulou Beach, St.Tropez will have room for 450 guests, with a prime position on Tamaris Beach. In addition to the 250 seats inside, there will also be 100 seats on the beach – dotted around low-lying lounge tables and sofas – and 100 prized sunbeds. Plus, with Loulou Beach, St. Tropez securing a contract stretching until 2030, we anticipate a no expense spared approach to decoration.
What should we expect from the food at Loulou Beach?
With their track record for churning out sun-kissed seasonal Italian classics, the food should hit the mark too – popular dishes at their Paris restaurant include raw purple artichokes with punchy parmesan and tuna coated in crushed pistachio nuts. However, Loulou Beach, St.Tropez will inject a little French Riviera panache to the Pampelonne branch, with more of a relaxed Mediterranean offering. The menu will feature simple mezze, covering all bases, from easy-going pizzas to extravagant lobster creations. Expect seasonal dishes like asparagus risotto and linguine with fresh clams.
When does Loulou Beach open, and how can I be part of the action?
April 2019 will see Loulou Beach, St Tropez open to the public for the first time, run by an impressive team of 70 and serving guests everyday of the summer season from 10am until midnight. With lots of new restaurants and bars to discover, and with the number of sunbeds on the beach reducing by 2,000, spots on Pampelonne Beach will be more sought after than ever. Booking a luxury villa on Pampelonne Beach is a savvy way of being at the heart of the action, placing you just moments away from the prized loungers and the best restaurants in town.