With snow forecast across much of Europe, thinking about what swimwear you will be slipping into on your next holiday in Saint Tropez probably couldn’t be further from your mind.
You’re quite possibly thinking more along the lines of thick ski jackets, woolly gloves and thermal underwear, rather than what bikini will look good this summer.
But we believe you can never be too prepared to hit the beach in style, so we’ve done some research and come up with a list of swimwear labels that you can expect to see this year in Saint Tropez:
- Pain de Sucre, 94 Rue Général Allard, Saint Tropez, Tel : +33 4 94 97 32 31
One of the most popular swimwear labels for women in Saint Tropez is the local brand Pain de Sucre, founded in the town in 1983. The label prides itself on its sophisticated and creative swimwear and lingerie collections which are both exclusive and stylish. The brand now has more than a dozen boutiques scattered across France and in the Caribbean, London and Casablanca. www.paindesucre.com
- Kiwi Saint-Tropez, 34 Rue Général Allard, Saint Tropez, Tel : +33 4 94 97 42 26
Not far from the Pain du Sucre boutique on the very same road in central Saint Tropez is another hugely successful Saint Tropezienne brand founded in the quintessential French town in the 1980s. The first Kiwi Saint Tropez swimwear was sold in the ultra-exclusive Club 55 on Pampelonne Beach, with three more outlets soon appearing in the town itself. Now with multiple boutiques across the French Riviera including Monaco and Cannes the label does a wonderful collection for women, men and children. www.kiwi.fr
- Vilebrequin, 24 Rue Gambetta, Saint-Tropez, Tel: + 04 94 97 62 04
Originally designed for men, this brand is almost as famous as the resort in which it was initially founded, some 45 years ago. Vilebrequin was the brain child of a young racing car fan, Fred Prysquel, who allegedly sketched his first designs for swim shorts on a corner of the table cloth in a Saint Tropez café one summer’s day. He decided the shorts should be made out of spinnaker sail material, in vibrant colours, a model which gained instant success. Now, there are shops around the world and the Vilebrequin range of swimwear for men, women and children is as popular today as it was 40 odd years ago. fr.vilebrequin.com
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